Common Practices in the Creation of Educational Videos
DOI:
https://doi.org/10.17524/repec.v15i2.2934Keywords:
video, video-lecture, mini-lecture, educational video, online learningAbstract
Goal: To present an analysis of production and common uses of educational video in online higher education courses.
Method: This research followed a qualitative inquiry approach, and data came from three sources: secondary data from communication logs during faculty training; analysis of 320 videos in business education and their course designs, and literature review.
Results: The use of videos for education, also known as video-lectures, started to be widely used for online and hybrid university classes in the last 10 years. The practice grew with the appearance of the Massive Open Online Course (MOOC) movement in the early 2010s, and became normal during the pandemic in 2020, when some classes incorporated the use of mini-lectures together with, or instead of, synchronous online classes. The use of pre-recorded video is not new, but it is definitely a practice for which none or very few instructors received training as they were preparing to become university professors.
Contribution: This article aims to demystify the creation of educational videos by sharing what are common practices in the creation of video-lectures, and how to prepare for a successful “on-camera” experience.
References
Alessi, S. M., & Trollip, S. R. (2001). Multimedia for learning: Methods and development, 3. Allyn & Bacon, Inc
Berg, R., Brand, A., Grant, J., Kirk, J., & Zimmermann, T. (2014). Leveraging recorded mini-lectures to increase student learning. Online Classroom, 14(2), 5-8.
Brame, C. J. (2016). Effective Educational Videos: Principles and Guidelines for Maximizing Student Learning from Video Content. CBE—Life Sciences Education, 15(4), es6. doi:10.1187/cbe.16-03-0125. Retrieved from http://cft.vanderbilt.edu/guides-sub-pages/effective-educational-videos
Chowdry, A. (2018). Relevant Video Content Drives More Engagement and Revenue. Forbes Magazine, September 18, 2018. Retrieved from https://www.forbes.com/sites/amitchowdhry/2018/09/18/study-relevant-video-content-drives-more-engagement-and-revenue/
Clark, R.C., Nguyen, F., & Sweller, J. (2005). Efficiency in Learning: Evidence- Based Guidelines to Manage Cognitive Load. San Francisco, CA: Pfeiffer. ISBN-10: 0787977284
Clossen, A. S. (2018). Trope or trap? Role-playing narratives and length in instructional video. Information Technology and Libraries, 37(1), 27-38.
Costley, J. and Lange, C.H. (2017). Video-lectures in e-learning: Effects of viewership and media diversity on learning, satisfaction, engagement, interest, and future behavioral intention, Interactive Technology and Smart Education, Vol. 14 No. 1, pp. 14-30. Retrieved from https://doi.org/10.1108/ITSE-08-2016-0025
Gagné, R. M., Briggs, L. J., & Wager, W. W. (1992). Principles of instructional design (4th ed.). Forth Worth, TX: Harcourt Brace Jovanovich College Publishers.
Geri, N., Winer, A., & B. Z. (2017). Challenging the six-minute myth of online video-lectures: Can interactivity expand the attention span of learners? Online Journal of Applied Knowledge Management, 5(1), 101-111. Retrieved from http://www.iiakm.org/ojakm/articles/2017/volume5_1/OJAKM_Volume5_1pp101-111.pdf
Guo, P. J., Kim, J., & Rubin, R. (2014, March). How video production affects student engagement: An empirical study of MOOC videos. In Proceedings of the first ACM conference on Learning@ scale conference (pp. 41-50). SIGCHI Conference Proceedings Format
Madathil, K. C., Rivera-Rodriguez, A. J., Greenstein, J. S., & Gramopadhye, A. K. (2014). Healthcare information on YouTube: A systematic review. Health informatics journal, 21(3), 173–194. Retrieved from https://doi.org/10.1177/1460458213512220
Mandalios, J. (2013). RADAR: An approach for helping students evaluate Internet sources. Journal of Information Science, 39(4), 470-478.
Mayer R. E. and Moreno R. (2003). Nine ways to reduce cognitive load in multimedia learning. Educational Psychologist 38, 43-52.
Rasi, P. M. , & Poikela, S. (2016). A Review of Video Triggers and Video Production in Higher Education and Continuing Education PBL Settings. Interdisciplinary Journal of Problem-Based Learning, 10(1). Retrieved from https://doi.org/10.7771/1541-5015.1609
Scagnoli, N. I., Choo, J., & Tian, J. (2019). Students' insights on the use of video-lectures in online classes. British Journal of Educational Technology, 50(1), 399-414.
Scagnoli, N. I., McKinney, A., & Moore-Reynen, J. (2015). Video-lectures in eLearning. In Handbook of Research On Innovative Technology Integration In Higher Education (pp. 115-134). IGI Global.
Shieh, D. (2009). These lectures are gone in 60 seconds. Chronicle of Higher Education, 26, 1-13.
Zhang, D., Zhou, L., Briggs, R. O., & Nunamaker Jr, J. F. (2006). Instructional video in e-learning: Assessing the impact of interactive video on learning effectiveness. Information & management, 43(1), 15-27.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this journal agree to the following terms:
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 3.0 Unported License, which allows the sharing of the work and recognition of authorship and its initial publication in this journal. This license allows others to distribute, remix, adapt, or create derivative works, even for commercial purposes, provided credit is given for the original creation.
b)There is no financial compensation to the authors in any capacity, for articles published in RePEc.c) The articles published in RePEc are the sole responsibility of the authors.